Branding Study – Sarah Seward Events

Christine BretonComment
LaFabere branding work for Sarah Seward Events

The lovely and talented Sarah Seward approached LaFabère to work on the branding for her new events and wedding planning company, and we were thrilled to work with her! Sarah's style is very bold and unique, she loves everything Kate Spade and emerald green, so we knew we had to incorporate those elements in her brand. 

When working with clients, we tend to get to know them really really well. To properly represent Sarah and her company, we discovered that she has Irish and Egyptian heritage, so we wanted to incorporate those elements in the design to create a really unique and meaningful logo for her. The company plans corporate events, social gatherings as well as weddings, so we worked a colour pallet that reflects all of these industries. Her brand elements can be tailored with colour to appeal to the different clienteles Sarah deals with. 

Working with Sarah on this project was a dream. Her keen eye for design and detail made it a fun process. She trusted LaFabère to come up with great research and suggestions, and the final product ended up being exactly what we set out to accomplish in the beginning. We love working with small startups and women entrepreneurs to create brands that really speak to your target audience! We would love to hear about your branding projects and collaborate with you on a fabulous design!